Often websites
do not rank high on search engines because of many reasons. If you are not
getting the expected results, then there are certain things that you can do on
your end to achieve the best results. Here is a checklist of things that may
help you.
1.
Get
a report from Moz.org, which is a cost effective way of getting report.
2.
Check
out the keyword phrases that you are targeting and define your scope. Do not be
too broad or off topic.
3.
Check
out the technical aspects. Index everything on Robots.txt, submit an XML to
Google and ensure that there is no hidden content.
4.
The
next step is to check errors. For that, check out the Google Webmaster Tools
(WMT) and ensure that everything is fine. Sometimes a website has a manual
penalty, or a pending notification, even a site can get hacked.
5.
Further,
check any other errors and back links. For that open site explorer and check
out your back links and competitors; and compare the back links.
6.
Content
is the most important part of a website; therefore, check the content. Make
sure that you have the direct matches for each keyword phrase. You should have
direct matches for title tags, headlines, Meta descriptions, body content, and
other areas.
It is crucial that your website should list in
Google local. You should have local address on your website. To promote your
website online set up social media accounts. Having an account on Facebook,
Twitter, LinkedIn, or Google+ will not only help you stay connected with your
clients, but also offers you a platform to communicate with them