5 reasons you must to update your website

It is today a necessity for businesses to be online in some way. However, what they don’t realize is that websites are not a fix it and forget it situation, the typical duration of a website is 3 to 5 years, as the tools and techniques employed are often changed and updating. Although, you should likewise be making changes to your site to reflect the changes within in the company and stay ahead of your competitor. With that all being said, why else should you update your website?

                                   

Google loves fresh and quality content

All major search engines are looking for the latest and greatest websites that have authority to them, and they have no problem pushing you to the bottom of the list if your content is old and standard quality. Google often changes and update the algorithms they employ to rank websites. With the Google Panda update, this was prepared to penalize sites with weak and duplicate content, interpreting your site if they evaluate the content to be unique and of a high quality. Since the Google Penguin update, the aim of this update was to remove spam. You have to make sure you update quality content to your website, avoiding keyword stuffing, and hidden or duplicate content.

Technology changes

As technology goes forward, so does the need for you to update your page. Web browsers are frequently updating and it is important that no matter what browser your clients are using. As changes to browsers are made, tweaks to your site may need to happen, whether it is a design or coding alteration. Assuring that your website is fully compatible and functional makes it easier for your clients to utilize and operate around. If it works, and works quickly they are prone to spend more time on your website.

Old formed websites look bad

Using old design technology is not simply an issue with modern browsers, but with user’s expectations. Your website is a representation of your brand icon, as your brand imaging gets updated and evolves, so too must your website. Without updating it, users may think your business is behind the times, forgotten about and head to your competitor. It is turning a more usual approach when build up a website, to take into consideration the user experience. Your clients want to be capable to answer their questions, quickly and well.

Mobile rules

As the use of smart phones and tablets have become involved in aspects of our everyday lives. There are very few occasions it looks that our phones are not within arm’s reach. They have totally changed the way user view websites. With any website you need to make sure that your website is well optimized for mobile and tablet devices. If you are still using older HTML code, you may see that your site looks less than attractive to those considering it through handy devices. An update to mobile friendly and responsive design offers a major enhance to your business.

The business savior

Ask anyone who found a fresh website with a modern look and feel, and you will see that all of them love the new visitor traffic and response that they get. A revamped website can create a heavy difference.